Nivea BFF

The campaign’s idea, 
Nivea’s Lip care range was positioned as your lips’ BFF. So when it came time to do a Valentine’s Day Campaign it was important to celebrate the occasion without getting into clichéd Valentine’s Day spaces.

The beauty of this campaign is the creative insight that ties it together – that all good friendships are bound by a set of said or unsaid rules or Vows – and that’s what was highlighted through this campaign. What brings the campaign to life is Parineeti’s wonderful portrayal of the protective, inquisitive best friend who takes a vow for her best friend and asking others to share their #BFFvows for their best friends.
The film leads the campaign, it also had very strong digital legs with engagement and UGC built in that included fun, quirky and inspirational. # BFF vows that many shared on their social platforms. As part of the activity they were asked to share illustrations, sketches and written material, the ones selected were featured on Nivea’s walll off Vows and were gratified with a special gift hamper from Nivea Lip Care.