Nivea #JustLikeMaa

This Mother’s Day campaign for Nivea took a unique approach to celebrate not just mothers but all mother-like figures who care and nurture, just like mothers do. Their latest ad is a tribute to everyone who is #JustLikeMaa.
The heartwarming video struck a chord with its 1.5 million viewers, as a mother’s love comes in various forms and you don’t have to be a birth mother. The campaign included activity and initiatives on social. On Twitter too, celebrities posted the ad and spoke about the people they consider to be mother figures.