{"id":789,"date":"2024-05-06T06:56:46","date_gmt":"2024-05-06T06:56:46","guid":{"rendered":"https:\/\/pgfolio.com\/?post_type=portfolio&#038;p=789"},"modified":"2024-07-11T06:53:31","modified_gmt":"2024-07-11T06:53:31","slug":"nivea-bff","status":"publish","type":"portfolio","link":"https:\/\/pgfolio.com\/?portfolio=nivea-bff","title":{"rendered":"Nivea BFF"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\r\n<h1 style=\"text-align: center;\">Nivea BFF<\/h1>\r\n[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]\r\n<p>The campaign&#8217;s idea,\u00a0<br \/>Nivea\u2019s Lip care range was positioned as your lips\u2019 BFF. So when it came time to do a Valentine\u2019s Day Campaign it was important to celebrate the occasion without getting into clich\u00e9d Valentine\u2019s Day spaces.<\/p>\r\n<p>The beauty of this campaign is the creative insight that ties it together \u2013 that all good friendships are bound by a set of said or unsaid rules or Vows \u2013 and that\u2019s what was highlighted through this campaign. What brings the campaign to life is Parineeti\u2019s wonderful portrayal of the protective, inquisitive best friend who takes a vow for her best friend and asking others to share their #BFFvows for their best friends.<br \/>The film leads the campaign, it also had very strong digital legs with engagement and UGC built in that included fun, quirky and inspirational. # BFF vows that many shared on their social platforms. As part of the activity they were asked to share illustrations, sketches and written material, the ones selected were featured on Nivea\u2019s walll off Vows and were gratified with a special gift hamper from Nivea Lip Care.<\/p>\r\n[\/vc_column_text][vc_empty_space]\t\t\t<div class=\"portfolio-attributes\n\t\tstyle2\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Client<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tNivea - BFF campaign\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Role<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tConcept Development and Creative Direction \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<div class=\"wp-block-presto-player-reusable-edit\"><!--presto-player:video_id=2--><figure class=\"wp-block-video presto-block-video  presto-provider-self-hosted\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #00b3ff); 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range was positioned as your lips\u2019 BFF. So when it came time to do a Valentine\u2019s Day Campaign it was important to celebrate the occasion without getting into clich\u00e9d Valentine\u2019s Day spaces. 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